Why Enterprise Architecture? If you’re an Enterprise Architect, what do you say when someone comes up to ask, what do you do?

Depending on your audience and outlook, you could say something that could either bore them or help them learn a bit more.

If they don’t ask any further questions, that may show they’re not interested.

However, if they are interested, then most probably, the conversation will come up the following questions,

• What is Enterprise Architecture?
• Why Enterprise Architecture?

I could write a long blog post about this, or I could let a small video do all the talking.

If  you want to understand simply the strategy to manage and grow existing, current and future technology to meet your business needs, then this small video will give you a great snapshot.

I like the way how the video promotes insight and knowledge for us to create solutions that are flexible, robust and efficient for the future.

If ever there was a time to grow an organisation’s technology capability to support a thriving business into the future, then Enterprise Architecture thinking and practices will greatly enable that to happen.